The Everything Selling Book

The Everything Selling Book
"How to be a successful salesperson even if you've never sold before", that sounds like something I could use! I picked this book up at the bargain table in a bookstore. I like it a lot and keep it to hand to refer to. It's both comprehensive and readable.

Here are a few tidbits from this book:

• "Plant triggers and leave footprints." Triggers are reasons someone might want to work with you in the future. For my business I might say something like, "Parents often like to provide quality reference books for their children at the start of the school year." Footprints are ways to find you: business card magnets, a catalog, or a newsletter.
• "Respect how your customer prefers to communicate." Many people have a clear preference for the channel and manner of receiving information. With some a visit is a must, others like the phone, and some really respond to e-mail. Try to find out the best times and methods for keeping in touch.
• "A minority of customers provide the majority of business... 80% of your business will come from 20% of your clients." Be sure you are identifying your best customers and giving them the service they require. These special clients are the ones who can help you to significantly grow your business.

I wish you success with your business.